Sales & Operations Director – Atlantic

Halifax, NS

Venor is proud to partner with RBL A/C in their search for a Sales & Operation Director to lead their expansion into Atlantic Canada.  This is an exciting opportunity for the successful incumbent to leverage their experience and network within the Renewable Energy industry and be a key factor RBL A/C’s growth.

About RBL A/C:

RBL A/C is a leading HVAC distribution company with almost 20 years of experience within Quebec.  It deals with such brands as Sharp, Haxxair, Honeywell, DCA – Commercial, Lifebreath – Commercial & Residential and many more.  These partnerships are a testament to RBL A/C’s quality of service and drive.  Currently, it has three operational locations within Quebec and after consecutive year-on-year growth, they are looking to expand its distribution services and operations East, into Atlantic Canada.

About the Role: 

The Sales & Operations Director – Atlantic will be in charge of building out the Atlantic business.  A key metric for success will be Business Development and it will require a high percentage of outside sales activity in the first instance.  Ideally, the incumbent will already have professional local relationships to leverage. 

Starting as a fully remote worker, the successful candidate will have the rare opportunity to help with every stage of the operations build.  This includes but is not limited to, locating and acquiring a suitable office location, creating a strategy and process that works for this region and aligns with RBL A/C’s values, and eventually hiring a team as RBL A/C Atlantic grows!  

Core Competencies:

  • Leadership
  • Business Development
  • Prospecting
  • Product knowledge
  • Motivation 
  • Time Management
  • Recruitment
  • Meeting sales goals
  • Tenacity, robustness and stoicism


  • Developing key growth sales strategies, tactics and action plans.
  • Researching, analyzing and setting price points to maximize sales and maintain healthy profit margins.
  • Identifying opportunities by keeping track of competitor activity.
  • Maintaining sales records and design reports to ensure that the data collected is being utilized effectively. 
  • Increasing and maximizing new business development potential.
  • Creating strategic plans to align sales with business objectives.
  • Working with profit targets to execute sales plans.
  • Forecasting quarterly.
  • Serving as a figurehead at business events, conferences, and other networking avenues.
  • Assessing customer needs and resources. 
  • Provide customers with accurate information regarding pricing, inventory and delivery times.
  • Support entrepreneurs at the technical level on the function and execution of products.
  • Receive, advise and respond to customer requests.
  • Provide all relevant information to customers related to their needs.
  • Seek out emerging technologies and products that will enhance our offerings.


  • Undergraduate Degree, Diploma in engineering, or hands-on technical experience within HVAC.
  • Minimum of 10 years experience in the Atlantic HVAC industry.
  • In-depth knowledge of operational processes, technology, and client management.
  • Knowledge of contract law.
  • Strong time management, reporting, prioritization, and follow-up skills.
  • A contact list of professional relationships to leverage.
  • A track record of delivering sales growth and experience in negotiating high-value equipment supply contracts.
  • In-depth knowledge of operational processes, technology and people management techniques.
  • Knowledge of Commercial/contract law.
  • Proven experience in conflict resolution skills and effective negotiating skills.
  • Production to support deliveries and resolve issues that may arise.
  • Strong time management, reporting, prioritization and follow-up skills.
  • Strong computer software skills (word and Excel), combined with excellent written and verbal communication skills.

Working Conditions:

  • Travel will be required.
  • Remote in the first instance.
  • It is a full build, you will be employee number one in Atlantic Canada.

If you’re interested in this excellent opportunity at RBL A/C  please, do not hesitate to get in touch with Luke at lwatters@venor.ca

Application Form

For: Sales & Operations Director - Atlantic
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