General Manager

Halifax, NS or Lunenburg, NS
WestNovaFuels Logo

Our client, West Nova Fuels, operates in multiple regions within Nova Scotia, offering a range of fuel products and services to both residential and commercial customers. In central and western mainland Nova Scotia, they provide heating oil, diesel, and gasoline. In the South Shore, Annapolis Valley, and Halifax areas, they supply propane and offer propane appliances for sale.

On behalf of West Nova Fuels, we are hiring a General Manager in Halifax or Lunenburg, Nova Scotia. This role will provide leadership and management of sales, safety and operations of West Nova Fuels Limited (WNFL).


Reporting directly to the President, the General Manager is entrusted with the oversight of all branches, managing the P&L, and ensuring the overall performance of day-to-day operations. This includes sales, customer service, inventory management, and the implementation of safe and efficient operational practices. They will oversee all sales and operations, attracting both Residential and Commercial clientele and contributing to the development of company strategy, culture, and goals. Driving results is a key element of this role, as you guide Branch Managers and other direct reports.


  • Providing leadership and coaching to drive results with Branch Managers and other direct reports, necessitating frequent branch visits.
  • Collaborating with Branch Managers to penetrate new markets and grow existing business by attracting new customers.
  • Developing and leading sales and marketing initiatives to expand the business.
  • Ensuring all operations adhere to company Prudent Operations (safety) practices and policies.
  • Responding to, reporting, and investigating emergency calls and incidents, ensuring adherence to company policies.
  • Assisting the President in developing and implementing company strategy, vision, culture, goals, and growth plans.
  • Staying up-to-date with industry-related codes, laws, and regulations.

As the ideal candidate, you have a proven track record of company growth and success in a senior leadership role along with post secondary education in business or a related field. You have excellent interpersonal and communication skills to effectively lead and motivate teams to strive for continuous improvement. Collaboration with the VP of Administration & Finance is essential to ensure alignment between administrative processes and branch priorities along with having strong financial acumen and the ability to manage budgets, analyze financial data, and make strategic decisions. As a strategic thinker with proven ability to execute and lead, you have strong problem-solving skills and the ability to think critically in high-pressure situations.

Knowledge of relevant industry processes, standards, and materials would be an asset. As the company continues to expand, your change management skills will be crucial for integrating new operations and implementing new product offerings. You will also play a key role in driving business growth, providing strategic direction to sales teams, and expanding our hearth & heating appliance segment while maintaining a strong customer-centric approach. This is a unique opportunity to lead the continued growth of an organization and where your leadership and entrepreneurial spirit will make a significant impact.

If you are interested in hearing more about this exciting opportunity, contact Erika Hildebrand via email at erika@venor.ca or Rose MacAuley via email at rose@venor.ca.

At Venor, we embrace a culture of belonging in the workplace. No matter who you are, where you’re from, how you think, what you believe in, or who you love, we welcome your application. We all come from different backgrounds and different walks of life, bringing in unique perspectives and experiences. We encourage applications from 2SLGBTQ+, Black, Indigenous and People of Colour (BIPOC), women, newcomers to Canada, and people with disabilities. If you require any accommodation in the application and interview process, please let us know (including different materials or otherwise).

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